Radikally Different - Our World View

Webinale 2016 – Last Day

The Holistic Web Conference approaches its final day with back to back sessions on web marketing, content marketing, graphic, animation channel marketing and techie’s perspectives.

Today is the final day of the 5 day long web conference. Today’s sessions are yet to be properly scheduled as there are several speakers and participants lined up to engage themselves. However here are the 6 shortlisted sessions that are to be tentatively held today.

1^st Session will be on – ‘Website Optimization: Big Bang Theory is’ which will be carried forward by Jürgen Egeling, founder and CEO of punkt.de GmbH in Karlsruhe. Egeling is a well-known figure in the world of open source projects.

He will be speaking on the need to change oneself with the ever-changing trends of the internet. Egeling’s workshop will show website owners, how important it is for them to re-launch and reposition their websites at regular intervals. In his workshop Jurgen will elaborate and explain the concept of continuous re-launch and how to do it in the best possible means.

2^nd Session, ‘Review of content marketing measures regarding SEO’ will be presented by Jens Fauldrath, Executive Partner at takevalue Consulting GmbH.

Fauldrath will be taking charge of today’s workshop by elaborating on content marketing campaigns by way of example with regard to their SEO value. He will discuss on the age old importance of content and SEO and how content marketing experts are often irritated when SEO tries to monopolize the issue.

This workshop will be a huge learning phase for marketers and digital world individuals who will get to know intricate issues between SEO and content marketing and how both the umbrellas need to work together to reach maximum success.

3^rd Session will be on ‘Graphic Modules and animations with PS + AI + CSS + SVG’. This workshop will discuss in depth numerous graphics programs and coding techniques. Designers will benefit greatly by attending this session as it will give them an overview on how pixel graphics, and web font icons continue to play a major role.

The workshop will also highlight new CSS techniques, CSS animations, transformations and file format SVG incl. There will be elaborations on responsive design and how SVG format plays an integral role and open up exciting design opportunities. A brand new combination with CSS and JavaScript adds to a new world of graphical manipulations. All this and much more will be discussed in today’s workshop session with Jonas Hellwig, a well-known German web designer , an author and video trainer.

All participants are requested to work on the live examples using their own notebook with a code editor of choice, Google Chrome, Photoshop and Illustrator.

4^th Session has been interestingly termed as ‘Death to the Channel Marketing. Long live the User’. It will be presented by Christian Sauer, CEO, Webtrekk. There will be discussions on the importance of users. This workshop will showcase digital identities that depend on analysis of user behaviour, their interests and web preferences.

The superstructure of channel marketing depends on the collective data from individual sources. Organizations must work to simplify data collected from multiple sources in order to receive and give customer information to the operators. This process establishes complete success of an organization.

Mr. Sauer’s user-centric workshop will bring forward many known and unknown facts on individual user predictions and targeted marketing campaigns.

5^th Session, ‘Adaptive Content, Context, and Controversy’ will be highly beneficial for content writers and individuals working in the field of content delivery and digital marketing. Today’s webinale 2016 session will be presented by Karen McGrane, CEO, Managing Partner, Bond Art + Science. She is a writer, an UX and content strategy expert from Greater New York City Area. Her discussions on today’s session will range from adaptive content to complex, long-term content initiatives that perform dynamic targeting.

Karen will be sharing her perspective (and reservations) on how adaptive content is being used today. She will elaborate further on the ways adaptive content supports targeting content to device type. There will be rooted overviews on content working its way into creating magic for users who see exactly what they want in a web platform. Her discussions will also provide an insight into ways that adaptive content support tailoring content according to context. There are ways that can go wrong. People must understand how to generate high-value adaptive content and when to strategise them in order to get the maximum value out of them.

6^th Session, ‘VC from the Inside – a Techie’s Perspective’ will be presented by Adrian Colyer, CTO of SpringSource, and amateur bike rider.

Coyler will talk on his experiences with venture capital and how technology world individuals can maximise their chances of investment and build successful company-building partnership.

Adrian is the perfect person to talk on investment and venture capital issues as he switched his career as a CTO with SpringSource, VMware, and Pivotal to join the venture capital firm Accel Partners in London. His inputs would be on how a technologist fits inside a venture capital firm? How investment decisions are taken? He will be sharing his important lessons that he learnt from his stay in the world of venture capital.

This will be a great workshop for start-ups who plan to engage venture capitals and investors into their business.

Attend Webinale 2016 to gain maximum foothold on the trends and shifts in the digital world.