Radikally Different - Our World View

Social Media Platforms

Choose the Right Social Media Platform for Your Brand

19 Jul, 16 Marketing,

Social media activities have gained importance over the past few years. Businesses of all forms and sizes have taken to various social platforms for their branding efforts. However the most common problem faced by business owners is to choose the right platform. It is important to choose the most suitable social media platform as it can be a big thing for your business. It is a bit intimidating when one thinks of putting up one’s brand on a platform. High chances of heavy exposure make it an inevitable choice to target large percentage of internet population in the hope of increasing future business prospects. Having social presence requires putting everyday efforts into optimizing the platforms and setting the right target audience. Identifying your audience will be profitable for your marketing efforts and strategies.

Assess User Habits

Business organizations tend to target specific consumer groups to build a niche audience. Digital marketers track their clients’ social networking and internet surfing habits. After assessing these habits marketing professionals take part in real user engagement. Setting broad audiences across social media usually makes way for very little business potential as consumer communication and reach become distant and noncommittal.

It is advisable to have a set of two strong media footholds. Concentrating your marketing efforts will rightly define your business objective. With concentrated efforts you will gain organic brand awareness which will create a place for you in the industry.

You must be able to perform a one-to-one communication with your audience. Your consumers will never want you to treat them like your money making machines. Today’s users ask for individual attention. Your personal marketing approach will earn you a good name. Customer loyalty can be earned when you earn their loyalty. Connect with your users directly through your social media website. Making them feel comfortable will win you stronger ground than annoying calls and boring emails.

Right Social Media Platform

Facebook

  • After creating your Facebook Page treat it as your business’ home base
  • Share content and ask people to do the same on daily basis. Although it is not enough simply to have a Facebook Page. There are a lot of areas you need to work on. Having a good cover picture is important. Putting up relevant posts with relevant images and links is equally important.
  • Start building connections. What good does sharing content mean if nobody gets to see it? The more your posts become visible the more you gain a stronghold on the marketplace. Having huge user base can be rightly upped from social platforms.
  • Engage your followers. Create texts and imageries that attract user attention. See what is trending and generate social buzz accordingly.
  • Do not neglect friends of fans. Social media stands on the concept of references of references.
  • Consider posting Facebook ads at regular intervals.

Facebook is currently regarded as the moist popular social media platform that engages millions of users worldwide. Attracting even a small percentage of the whole will make you become a billionaire. Here is a statistical data suggesting the overall Facebook demographics according to internet search patterns.

facebook demographics

Understand Your ideal audience

Before you start making a buzz on the social media you must understand all about your audience – that is who your fans, friends and followers are. They must have certain criteria that meet your business needs. They must be able to generate more users for you. Before you engage in marketing efforts you need to understand:

  1. Whom am I selling to?
  2. What criteria does my product meet?
  3. What requirements does my product meet?
  4. What is my current targeted demographic?
  5. Who are the people who do not gain from my product and why?
  6. Who will be the maximum gainer?

These are some basic questions that can help you target your product’s reach. You can also asses your competitors and use the available information to channelize your prospects. There are numerous survey firms that provide help to companies.

Discovering the right demographics will set your strategy right. Narrow down your broad audiences.  Make a list of your own on the basis of gender, income, age, location and education. Setting categories will bring out a refined and narrowed down audience for your targeted marketing approach.

Platform Usage

You can refer to several data-backed websites providing information on demographics of social media websites. Pew Research Center is a veritable means of Internet, Science and Tech surveys. Whether it is an Instagram, a Pinterest, Twitter or a LinkedIn Demographics data required by you, you have Pew’s excusive online survey data to fall back on.

Learn about your user’s internet habits such as why a user likes or comments on social media certain posts. Do they share content? Why do they do so on certain posts and why not on the others? Get a wider view of users’ personal networks such as friends, family and co-workers. Learning about their networking habits will let you formulate your marketing strategy for your target demographic.

As a business owner you must personally handle and also understand the ways of blog posts, tweets, image shares, content tagging, retweeting, timings for maximum communication. These metrics will help you optimize your brand and create a successful brand awareness across social media platforms.

You must know what is the exact number of hashtag used in social posts. Perfecting your social media actions will make you heard louder and better. Your Instagram account must be used for putting up relevant images and engaging captions with custom hashtags. Here is a list of a few social media demographics made available by Pew Research Center:

Twitter — 23% of all internet users/20% of entire adult population

twitter demographics

Instagram — 28% of adult internet users/24% of entire adult population

instragram demographics

LinkedIn — 25% of adult internet users/22% of entire adult population

linkedin demographics

You must post regular updates to see your social media marketing strategy fly high. Monitoring is an equally important task to perform. Connect with your web audience and engage in a never ending flight to networking. Understanding the habits of your target audience will make you gain the best ROI in the long run.